VISION

To enhance and update the knowledge and capability of business leaders to respond to the challenges in the dynamic business environment with societal impact. Social impact can be defined as the net effect of an activity on a community and the well-being of individuals and families which includes societal benefits, societal quality, usefulness, public values, knowledge transfer, and societal relevance. Briefly, the centre aims to strengthen business leaders’ ability to respond to the changing trends

MISSION

Our mission is to enhance the quality and value of business education through research, scholarship, teaching and learning, communication and continuous engagement with the industry and society.